Who Are You

AMR HADDAD

FILM DIRECTOR.

Advertiser since 2004

Amr Haddad is one of the region’s most acclaimed creative forces a visionary who began his journey as a celebrated Creative Director, and evolved into an award-winning Film Director with a voice all his own.

For nearly two decades, Amr has shaped the soul of advertising across the Middle East. From the hallways of TBWA, JWT, BBDO Cairo & Dubai, FP7, and Leo Burnett — his fingerprints are on some of the most iconic campaigns to come out of the region. His shelves carry the weight of recognition: Cannes Lions, Dubai Lynx, MENA Effies, The One Show, LIA, Loeries, and more.

The brands he’s touched are cultural landmarks in themselves: IKEA, Vodafone, Orange, Coca-Cola, PepsiCo, Adidas, Nestlé, Huawei, STC, KFC, McDonald’s, KitKat, MG, Al Ahly Bank, City Centre — each with stories sharpened under his lens.

But Amr’s transition to film wasn’t just a move — it was a transformation. With a director’s eye and a strategist’s heart, he crafts work where every frame is intentional, every moment earned. His films don’t just sell — they speak. They resonate. They linger.

Today, Amr Haddad continues to direct with boldness and soul creating commercials that pulse with life, emotion, and craft. Stories that cut through. Images that stay with you. Work that doesn’t just win awards… but earns its place in culture.